https://michaelwolffnyc.substack.com/p/bari-weiss-cbs-news-trump
Bari Weiss and the Inevitable ‘Foxification’ of CBS News
Her mission to turn the wish-washy network news business around is far less about boosting ratings and far more about ensuring one particular viewer is tuned in.
Network news is a long-time sick cow, neither influential nor profitable enough to please its corporate owners. NBC has the Today Show, and, until recently, the cable channels MSNBC and CNBC to boost its news chops and profits, but now cable has died and Comcast, its owner, has spun off the whole division. ABC has Good Morning America and the top-rated evening news show—but “top rated” is an ever-declining measurement. And CBS, long the most vaunted name in television news, home of Walter Cronkite and 60 Minutes, has had nothing for the last decade and some. It is the sickest cow of all.
CBS’s new owners, the Ellison family and its patriarch, Larry Ellison, at times the world’s second-richest man (with several people regularly warring for this position), have two ideas for how to make network news and Weiss, a television neophyte, work for them.
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